What Is EM Drink
What is EM Drink?
Fermentation, berries and a little bit of biology.
EM Drink is a fermented aronia-based drink made using Effective Microorganisms, also known as EM®. It is part of the fermentation knowledge behind ARO.
For ARO, we take that idea into a crisp sparkling format — creating a refreshing drink with dark berry character, gentle fizz and a naturally fermented edge.
The simple version
EM Drink is a fermented aronia drink.
EM Drink starts with aronia berries and a fermentation process using EM®. Fermentation helps develop the flavour, acidity and complexity of the berry base, giving it more depth than a standard soft drink.
Instead of building flavour from artificial additives, the process works with berries, microbes and time. That is what gives fermented drinks their distinctive character.
ARO takes inspiration from this process and turns it into a lightly sparkling drink designed for everyday refreshment.
In plain English
It is not just berry flavour in fizzy water. It is a fermented aronia base, made with Agriton’s knowledge of EM® and natural fermentation.
Aronia berries
Dark, tart and naturally bold, aronia gives the drink its deep berry profile and crisp sharpness.
Fermentation
Fermentation develops flavour and acidity, creating a more complex base than a standard soft drink.
Sparkling finish
ARO adds gentle bubbles to create a clean, refreshing drink that feels modern, grown-up and easy to enjoy.
Why it matters
Fermented, not fake.
Lots of soft drinks are built around sweetness, colour and flavouring. ARO starts somewhere different: with aronia berries and fermentation.
That gives the drink a sharper, cleaner and more grown-up feel. It is made for people who want something more interesting than fizzy pop, but easier to drink than kombucha.
How we talk about it
We describe ARO as a sparkling fermented aronia drink made with Agriton’s fermentation know-how. We keep the message simple: bold berries, natural fermentation, gentle bubbles and a clean refreshing finish.
No overblown health claims. No miracle language. Just a better-tasting, more interesting drink with a real process behind it.