ARO Press & Media
ARO press & media
A new fermented aronia sparkling drink with a story worth opening.
ARO is a crisp, berry-sharp sparkling drink made with fermented aronia — created for people looking for a cleaner, more grown-up alternative to sugary soft drinks and shouty energy cans.
For press, product features, samples, interviews, stockist stories or launch coverage, please get in touch with the ARO team.
The short version
Not another fake berry fizzy drink.
ARO is built around aronia, a dark, tart berry known for its deep colour, sharp flavour and polyphenol-rich character.
The drink uses a fermented aronia base to create a crisp, lightly tangy sparkling can with more depth than standard flavoured fizzy water.
It is made for active, wellness-aware consumers who want something refreshing, natural-feeling and modern — without the sugar-pop mood or energy-drink chaos.
Quick facts
- Sparkling fermented aronia drink
- Dark berry, crisp and lightly tangy
- Made for active outdoor lifestyles
- Clean-label soft drink direction
- Created by Agriton
Story angles
Useful angles for features, launches and local press.
The rise of grown-up soft drinks
ARO fits the shift towards more interesting alcohol-free, low-sugar-feeling and cleaner soft drink choices.
Aronia: the dark berry with bite
Aronia gives ARO its bold colour, tart flavour and sharper finish — a different berry story for the UK drinks market.
Fermentation without the kombucha cliché
ARO uses fermented aronia character, but drinks lighter, crisper and more everyday than traditional kombucha.
Outdoor wellness in a can
Made for wild swims, walks, workouts, road trips, garden resets and post-work pauses.
Brand positioning
Berries, bubbles and biology.
ARO comes from Agriton’s wider world of fermentation, microorganisms, soil biology and natural systems.
The result is a consumer drink with a real process behind it: fermented aronia, gentle fizz and a clean refreshing finish.
Media contact
Need images, samples or a quote?
For press samples, launch information, founder comments, product images, stockist stories or interview requests, email the ARO team.
Email press team